Friday, February 09, 2007

Probably The Best In The World?

LIVERPOOL are on the verge of sealing their first multi-million pound sponsorship deal of the new American era with a £21.6m agreement with Carlsberg.

The Reds had already decided to renew their arrangement with the brewing giants prior to the takeover of George Gillett and Tom Hicks.

However, the terms are a massive improvement on the disappointing £5m over two years which was agreed in 2004, just before Liverpool won the Champions League final.

The new deal represents £7.2m a year for the next three seasons - virtually trebling Liverpool’s income from this source per annum.

Carlsberg have been Liverpool’s sponsors since 1992, but although the latest deal is the most lucrative between the pair yet, it still doesn’t compare favourably with those of Manchester United and Chelsea.

United are currently in a £56.5m deal with AIG over four years, while Chelsea struck a deal with Samsung worth £50m a year over five years. Spurs’ shirt deal with Mansion House is worth £34m over four years.


Drogballs: It's always good to have Carlsberg back as your sponsor because of the history and also, it seemed like Carlsberg and Liverpool are pretty much inseparable. Think of Liverpool, it's Carlsberg and vice versa. But have we gotten ourselves another rip off deal again?

I mean, even Tottenham Hotspur have a bigger and better deal than us! How wrong is that? Is it due to our 'ties' with Carlsberg for such a long time that makes it difficult for us to get another sponsor? If it is then it's pretty embarrassing, I think.

Still, it's so much better than the current deal. Better than nothing, I guess...

6 comments:

Anonymous said...

Drogballs....is it true?....confirm or not?...Bad news....really bad news....I thought we gonna get a new sponsorship....i don't think this is a good idea...arghh..i have to wait for the next three years to buy liverpool jersey....

DROGBALLS said...

The source where I got this news from is: http://icliverpool.icnetwork.co.uk/0500liverpoolfc/0100news/tm_headline=%2D21m-sponsors-deal-for-reds%26method=full%26objectid=18598685%26siteid=50061-name_page.html. It's a pretty reliable source so I wouldn't doubt it as a tabloid sort of news.

Anyway, it's on the verge, not signed yet. So there MIGHT be a chance that G&T pulls the plug.

Well, is it because of your religion restriction? If so then it's a pity really. We lost a huge amount of merchandising because of the Carlsberg sign which is quite sad.

Anonymous said...

yeahh..i hope G&T will pulls the plug.....n yup..it is because of my religion..im a muslim...and i agreed with you..liverpool did lost in term of merchandising especially in Asia...i hope they realize on that..anyway...thanks for the links..and i hope if u do get the latest news regarding on the sponsorhip....please post it...thanks dude....

DROGBALLS said...

I heard they do sell jerseys without the sponsor logos but it's limited and only through the official club store.

Anyway sure, I'll keep you posted.

M said...

I'm a muslim, and I don't mind wearing a Liverpool T-shirt with Calsberg on it. It's not like I'm drinking beer, it's only a stupid word on a shirt.

DROGBALLS said...

Think it's more of a personal preference. Cheers :)